Blog

Posts by

Ravi Jasti

I create advanced digital marketing strategies for enterprises small and large.

Lead Nurturing Workflows

Essential HubSpot Lead Nurturing Workflows Every Business Must Try

Marketers spend a lot of time in creating valuable content and in nurturing leads with workflows. This information must be shared at the right time in order to drive engagement. HubSpot's Marketing automation workflows allow marketers to trigger emails to leads based on criteria such as form submissions, page views, last email engagement and more. In this blog, we present you the essential lead nurturing workflows that every business must try in HubSpot.

Read More
HubSpot and Zoom Webinar Marketing

Webinar Marketing with HubSpot and Zoom Integration

These days, any business serious about becoming successful has to have a solid webinar marketing strategy. Webinars are a great way to educate target audiences about your product/service, convert registrations into leads and customers and build relationships with them. In order to reap these benefits, you need the right tools. But where do you begin? How do you sync contacts between lead capturing forms and webinar tools? How do you trigger reminder/confirmation emails at the right time? In this article, we discuss how you can integrate HubSpot and Zoom to market your webinar effectively.

Read More
email sender reputation

2 Ways to Improve Email Sender Reputation

Email marketing activities are only as good as their email lists. Every time you neglect cleaning your contact lists, you are placing your email sender reputation at risk. If your team is like most, there is room for improvement in your ability to gain better open rates and convert prospects with these email marketing best practices. In this article, we discuss two ways to maintain your email sending reputation which will help boost your email marketing strategy.

Read More

Google Ads announces end of support for Broad Match Modifier Keywords

Google Ads, the most popular advertising platform, connects you with people looking for what you have to offer. Since its launch, the platform has evolved rapidly and introduced several features to better display your ads to your customers. Yesterday, Google has taken another step to make search ads easier for businesses like yours to reach the right customers. Starting in two weeks, Phrase match will expand to cover broad match modifiers since both the matching types cover a lot of same use Cases. Google anticipates the global rollout to be completed by June, and from July, you will no longer be able to create new broad match modifier keywords.  

Read More