PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. These ad campaigns help digital marketers either to promote company's products and services, create brand awareness or nurture leads in the buying process. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.
I create advanced digital marketing strategies for enterprises small and large.
HubSpot is one of the most powerful marketing tools for businesses planning to scale their marketing activities. The tool offers several features for marketers to automate repetitive tasks, maintain efficiency and personalize buying experience for leads and customers. For instance, the tool helps marketing and sales personnel to understand several factors such as engagement of leads with the website, content views and intel collected from them and automatically personalize the journey buyers take.
Digitalization has drastically changed the way we consume and experience the content. With over two billion internet users, the ocean of opportunities for content creators is endless. Written content brings SEO ranking and traffic. Visual content makes things more appealing. Interactive content promotes socialization, and Live content allows a two-way conversation with the audience. Every day millions of videos, blogs, vlogs, etc. are published online. Higher the volume of content, the shorter the attention span. That is why content needs to be the core of every digital transformation strategy; to make an impression that stands out.