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Depending on which marketer you talk to, pay-per-click (PPC) advertising is either the devil or an integral part of a company’s marketing mix. True defenders of inbound marketing will beat their chests and say that focusing on organic traffic is the best way to go, while others will point to the competitive landscape and proven ROI of well managed PPC campaigns.
Marketers spend a lot of time in creating valuable content and in nurturing leads with workflows. This information must be shared at the right time in order to drive engagement. HubSpot's lead nurturing workflow automation allow marketers to trigger emails to leads based on criteria such as form submissions, page views, last email engagement and more. In this blog, we present you the essential lead nurturing workflows that every business must try in HubSpot.