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It doesn't matter whether you're a startup or a full-fledged organization, having a competent CMS platform is always necessary for your business. As they are the ones that will give shape to your day-to-day business operations.
Buyer Personas are a semi-fictional representation of your customers that help you understand your customers better and effectively plan your key messaging and inbound marketing activities.
In this article, you’ll learn how you can use website traffic analysis to develop buyer personas.