7 SEO Strategies to Improve Your SaaS Marketing

So you have a SaaS company.

Naturally, you want it to grow, become well-known, recognizable, and grow profit.

While it’s not an easy goal to achieve to begin with, there are also hundreds of other SaaS companies that have the same objective.

How do you stay ahead of the competition and grow your SaaS sales?

The answer is simple—SEO strategies.

Today, you’ll learn about 7 strategies that will help you to increase sales and make your SaaS successful.

Let’s get started!

1. Optimal browsing experience

SEO optimization isn’t only about the content or backlinks.

With user experience on web pages playing a key role in the digital world, it’s easy to understand that user experience is a force to be reckoned with.

Google has recently updated its search engine algorithms with Page Experience which is aimed to factor in the user experience of pages that are being returned in the SERPs, rather than just focusing on PageRank and on-page optimization factors for ranking the pages in search results.

Page experience plays a huge factor in search visibility when several pages have similar content and helps you optimize user experiences.

Optimizing for Page Experience update includes optimizing the website for mobile friendliness, preloading key resources to reduce page load times, resolving security issues, serving content over HTTPS networks and avoiding objections to crucial content.

2. Make the most of your features

Surely your clients want to know about your product.

Research keywords that are the most suitable for your product’s features. Then you can create a separate page for each of those features, or at least a detailed description.

Do this, and you’ll have more content to share, which will improve you ranking (and eventually bring you higher sales).

3. Use less keywords

There has to be at least one SEO strategy mentioning keywords.

While you want your product to be noticed, stuffing your content with a bunch of various keywords is actually counterproductive.

Instead, analyze what the consumers in your niche search for. This will help you understand what terms are better to use to increase sales. Focus your content on those words and phrases, and you’ll give the audience what they want.

4. Create appealing headlines

The headline not only has to grab people’s attention, but also please the search engine.

Obviously, you need relevant keywords in your headline. You also need to include a benefit, or something that will make the reader want to click on your headline (words like “learn”, “see”, “easy”, “now”, “today”, “how to”, etc.).

Also, don’t forget about the optimal headline length of 50–60 characters.

5. Write relevant content

These go together with headlines.

And while a headline acts as an initial hook, a well-written content makes the reader gain insights and drive them in the buying journey. Optimal length of well-written content ranges anywhere between 2000-5000 words and includes a combination of images, infographics, checklists, templates and call to actions.

6. Allow people to share

The more that people know about your product, the better chances you have to increase sales.

And how will you grow your SaaS sales if you don’t include social sharing buttons?

It’s always better to have options, rather than having none of them. After all, who doesn’t want to get more site traffic?

7. Create buyer personas

It’s easier to increase sales when you use an SEO strategy and create targeted content.

For each buyer persona you create, make a custom landing page filled with useful content like checklists, e-books, or whitepapers. You can also share articles from your blog.

Now you know 7 SEO strategies that you can use to increase your SaaS sales.

It’s time to try them yourself!