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Each day, the average person is exposed to between 6,000 and 10,000 advertisements – about quadruple the quantity in 2007.

Yes, this encompasses everything from television advertisements and outdoor signage to radio commercials and digital advertisements on the internet and social media. That's a LOT of competition for the attention of your prospects. It's enough to make B2B marketers wonder, "How am I ever going to reach the individuals I need to speak with?" and "What am I ever going to say to convince them to buy?"
Today, marketers utilize one of two unique tactics to connect with prospects: inbound marketing or outbound (or "conventional") marketing. Consider the critical distinctions between the two.

Inbound Marketing is cost effective and outperforms every time when compared with Outbound Marketing. Some companies rely entirely on Outbound Marketing. Some companies rely mainly on Inbound. However, it is important for companies to combine Outbound and Inbound Marketing as buyers do not always flock to your solutions and brand.