How is HubSpot CMS Better than Any Traditional CMS?
These days businesses need to have an appealing website to properly present their products to their customers. It's the first step toward building a strong brand presence.
Now, the major question is which CMS Platform should you use? And, as this platform will be the backbone of your future digital marketing efforts, it is a big decision!
In this article, I compare HubSpot CMS Hub to WordPress (a traditional CMS) and identified the significant distinctions and selection points. I have picked WordPress for this post because it's usually the alternative option, and its variations from HubSpot's CMS are fairly similar.
A Quick Recap of CMS History
The term CMS refers to a content management system. Numerous CMS platforms have revolutionized the digital marketing sector since it allows anyone to create and distribute content while having minimal web development experience. A few decades earlier, WordPress dominated this sector, as it was the only platform available with robust features, with a large number of plugins to execute almost any task.
However, this rapidly changed after the introduction of HubSpot in 2013, which is a specialized integrated platform that allows marketers to handle content, websites, and marketing initiatives all under one roof. And until recently, in 2020 HubSpot has undergone a lot of updates that considerably improved its functionalities.
Now let's have a look at their differences which might be beneficial for your business,
What Makes HubSpot CMS Better?
When it comes to the CMS platform, both HubSpot and WordPress have a lot of things to offer, but some elements give an edge to the HubSpot CMS. Let's see what are they: -
Whether you're a merchant, programmer, or just a pro, CMS hub helps you to create seamless digital interactions for your online visitors. And, because it's based on a single HubSpot CRM database, you can access all of the information you need to customize your client experience, right at your doorsteps.
While WordPress makes it simple to develop text-based content, it is not connected with CRM and does not allow businesses to customize the web pages for visitors.
But, in HubSpot, all of these are readily available!
See: HubSpot CMS Vs WordPress Detailed Comparison!
2. SEO Functionality
The HubSpot CMS Hub contains a great tool that gives useful insights for improving the SEO of the website. However, in the case of WordPress, it lacks this feature.
If you want to have any SEO insights of your website in WordPress, you will have to rely on a number of plugins, some of which are paid. This means you have to spend some extra pennies for your SEO.
It's important to analyze your marketing initiatives or your website, otherwise, you wouldn't know what's working and what's not.
The HubSpot CMS offers all the possible analytical elements for the marketers, which will help them to create detailed customized reports. On the contrary, the analytics tools for WordPress are very limited, as it only shows the bare minimum such as page views, or the number of page visits. To have more analytical variables you again need to rely on a third-party tool for WordPress.
See: Engage Customers Through Out the Journey with Predictive Analytics
4. Premium Hosting
The HubSpot CMS includes premium hosting and security solutions. WordPress does not include any of the security measures available in CMS Hub, and you won't get any additional support for that. Instead, you must take responsibility for your site's speed, security, and dependability on your own.
5. Better Personalization
As you can categorize all of your marketing information and virtual body language to create meaningful and customized journeys for your site users, the CMS Hub is an amazing tool for content personalization. Any contact parameter, custom events, reference source, or device type can be used to accomplish this. If you want to set yourself apart from your competitors, the HubSpot CMS should be your first choice. There are three key elements of this approach: -
6. Smart CTAs
HubSpot supports dynamic CTAs that adjust depending on recent user behavior. For example, if a website visitor acquired an e-book on the benefits of social media in marketing, then they might be intrigued by an e-book about using Twitter in the B2B area. So, if that user decides to visit again, the CMS will automatically adjust the CTA to obtain a Twitter e-book.
7. Smart Content
To take things even further, the CMS Hub enables us to create personalized on-page content for certain customer profiles. You can promote web design content straight on the website if you have a certain idea about the likes and preferences of the current prospect.
8. Smart Forms
HubSpot smart forms are very capable of revising all types of data, which helps prevent collecting same data multiple times. And apart from that, it is also specialized for collecting a lot of info from a single lead over a certain period of time. For instance, on the first visit, you can inquire about some basic details such as name or contact details. And, upon their next visits you can dig deeper by asking about the size of their organization, or what difficulties they are facing.
9. Holistic CMS Platform
HubSpot's platform incorporates ALL aspects of digital marketing, whereas any other conventional CMS platform focuses on allowing people to maintain their own websites. The following are the main reasons why I believe HubSpot CMS is a superior option for B2B brands:
- Everything under one roof, (testing tools, analytics tools, website management, etc.)
- HubSpot CMS provides flexible page content.
- Marketers may make drag-and-drop modifications to layouts thanks to a very user-friendly UI.
- Excellent hosting and cybersecurity
- Premium hosting features cut a lot of expenses.
- It provides the ability to assess numerous domains from just a single login.
- Automatic SSL encryption.
- All the fields come with a revision history.
- It also has the ability to handle content in numerous languages.
- Excellent customer support which is available 24/7
And above all, HubSpot CMS helps you to connect the full buyer's journey, right from their very first visit to finally persuading them to make a purchase.
We know that other CMS platforms like WordPress are worthy opponents, but lack in several fields when compared to the HubSpot CMS. The ability to have everything right in front of your eyes, so that you can monitor how your entire funnel is working, really sets this platform apart from the others. If you've any doubts regarding the HubSpot CMS, our team is happy to provide you a personalized demo of HubSpot!