HubSpot CMS Vs WordPress - A Detailed Comparison!

As technology rapidly evolves, it's important to understand the differences between two popular content management systems: HubSpot CMS and WordPress. In 2023, we are sure to see even larger strides being taken to optimize the user experience and make content even more accessible for everyone. So, buckle up and get ready for the grand comparison – the HubSpot CMS vs WordPress in 2022! With this guide, you can prepare for the tech of the future and be one step ahead of the game. Get ready for a detailed breakdown of two of the biggest content management powerhouses today.

What is HubSpot CMS? 

In a nutshell, HubSpot CMS is a cloud-based content management system (CMS) created by HubSpot. It allows you to manage all of your website content from a single, intuitive platform. It's complete with built-in SEO, eCommerce integration, and easy drag-and-drop page building. While HubSpot CMS isn't the only CMS on the market, it is one of the most popular among digital marketers.

So what can you do with HubSpot CMS? Well, where do we begin? First off, creating amazing web content is easier than ever. You can build pages, write blogs, and upload images in a flash. You can even create lead-generation forms and surveys within a few clicks. Secondly, HubSpot CMS makes it easy to maintain and optimize your content thanks to its automation capabilities. You can set rules to ensure that you're always delivering timely, relevant information to readers and customers.

On top of that, HubSpot CMS also integrates with some of the most popular marketing automation tools. This gives you an easy way to trigger emails, push notifications, and other automated campaigns. Plus, you can access your content analytics in one central hub. This way, you can see how content is performing and track metrics in real time. For further help, you can check out HubSpot professional services!

What is WordPress? 

WordPress is an open-source content management system (CMS) that allows users to create, edit and manage any type of content (blogs, e-commerce websites, forums, and so on). It’s easy to use and full of features to make your website the best it can be.

What makes WordPress such a great platform is that it works with one of the most popular web-based technologies, PHP. This means you can customize and extend the functionality of your website in ways other CMSs don’t allow. You’ll also find thousands of themes and plugins that can be added to make your website or blog look and function exactly the way you want.

On top of that, WordPress is incredibly popular and well-supported. This means there are tons of resources, tips, and tricks out there to help you get the most out of the platform. Even for total novices, it doesn’t take long to learn the ropes and get your website up and running.

Comparing HubSpot CMS vs. WordPress  

Are you trying to decide between HubSpot CMS and WordPress to create a website? Both are great options, but the features and ease of use can vary. So, let’s compare HubSpot CMS vs. WordPress feature by feature.

It’s time to find out who’ll come out on top, in our feature-by-feature bout. So, let’s get to it!

hubspot vs wordpressEase of Use and Ease of Setup 

When it comes to HubSpot CMS, there’s no question who’s the top contender in terms of ease of use: it wins hands-down. The drag-and-drop tools mean that even the least tech-savvy can easily create and manage a website. Plus, HubSpot provides helpful setup and training materials, so getting your website going is a breeze.

WordPress, however, can be trickier for those who haven’t set up websites before. You’ll need a bit of coding knowledge to get up and running. But, once you’ve invested some time in learning the ins and outs, setting up and maintaining a WordPress site is fairly straightforward. Need some extra help? Check out HubSpot's professional services! They've got your back with their unique, yet reliable expertise.

Tools for Content Creation and Management  

When it comes to content creation and management, HubSpot CMS offers some great features. Their content and blogging tools are robust and user-friendly, making it easy to create and edit content. Plus, they provide helpful advice on SEO, giving users great visibility options.

It also offers a ‘Content Performance Manager’. This intuitive tool is designed to help even the least tech-savvy content creator get the most out of their website. Tracking, scheduling, and editing content are made easy, and the CMS also offers streamlined workflows to optimize content creation and management.

WordPress also has solid content creation and management tools, which are straightforward and easy to use. They have a wide range of plugins and themes, as well as an intuitive dashboard. And, WordPress gives you access to a massive community of developers who can help you troubleshoot any issues you might encounter.

SEO and Analytics

Both HubSpot CMS and WordPress have several benefits when it comes to search engine optimization. With HubSpot CMS, you get built-in SEO tools that can help you improve your website's visibility in search engine results. You also have access to analytics reports, so you can easily review website visitors and performance.

On the other hand, WordPress also has its share of SEO tools, but they're often more complex than HubSpot's. And if you're looking for detailed analytics, you'll need to use a third-party plugin. Check out HubSpot's professional inbound services for a seriously professionalized approach to your business!

Customization Options 

Now let's take a look at customization options. This is where HubSpot really stands out from the competition. HubSpot CMS offers a wide range of themes, so you can customize the look and feel of your website. And with HubSpot's drag-and-drop builder, it's easier than ever to design custom pages in minutes.

WordPress is also highly customizable, but its layout is much more complex than HubSpot's. Plus, if you're looking to customize a theme, you'll need to have some coding skills or hire a developer.

Pricing and Cost 

It’s no secret that WordPress is free. It’s open-source, so you can download and use the software for free and modify it to your liking. However, there are a few additional costs to consider. Firstly, you’ll need to pay for web hosting. On average, this can cost around $7 per month. You may also want to purchase an SSL certificate for additional security, as well as a custom domain and any premium plugins.

On the other hand, HubSpot CMS is priced on a subscription model. Depending on what features and functionalities you need, prices can range from $0 - $1,200 per month. This includes hosting, a custom domain, thousands of extensions, and a variety of tools not included with WordPress. A subscription to HubSpot CMS also includes access to the HubSpot CRM— something that may be necessary depending on your business needs.

Overall, while WordPress is a better cost-effective choice for basic websites, HubSpot CMS is better for businesses looking for more functionality and a more integrated experience. Although it may have a steeper cost, HubSpot CMS is worth it for all the features it comes with.   

Security and Reliability 

When it comes to security, both WordPress and HubSpot play it right! WordPress is open-source, meaning that it is constantly being reviewed and improved by the community and anyone with coding experience can submit a patch as a contribution. This effectively renders the platform immune to cyberattacks and hacks.

HubSpot, on the other hand, takes security very seriously, from its server-side protection to its continuous automatic scans. On the server side, HubSpot uses multiple layers of security to keep your data safe, and in addition to this, they scan for any malicious code, malware, and any internet security threats. With HubSpot, your website is guaranteed to be safe from any malicious attack. 

In terms of reliability, both WordPress and HubSpot offer amazing uptime. While WordPress does require manual updates, it also offers great performance, as well as continuous updates for themes and plugins for maximum security. HubSpot, however, uses a built-in system that automatically updates the platform and applies patches without you having to do anything. So you can rest easy, knowing that while bad actors may exist, they won’t be successful in their attempts with HubSpot. 

Support and Documentation 

When it comes to customer service and documentation, HubSpot and WordPress are neck and neck. WordPress offers an online database full of support solutions, troubleshooting guides, and tutorials to help users get the most out of the platform. They also have an active forum and community of users that are more than willing to help out.

HubSpot, on the other hand, offers an array of tutorials and guides, plus its own dedicated customer service team. They are always ready to help, and their agents are always highly knowledgeable and experienced.

The overall verdict? For those who are looking for reliable security and support, HubSpot is the clear winner. With their multiple layers of security, automatic updates, and dedicated customer service, you’ll never have to worry about your website’s safety. Are you looking for help with your inbound marketing? Check out HubSpot professional services for a memorable experience!

What to Choose: HubSpot CMS or WordPress? 

If you're trying to decide between a HubSpot CMS or WordPress for your website, you've got options. Both are popular and driven by powerful feature sets that help satisfy any number of website needs. But a few differences between the two-mean choosing one over the other can make a big difference in the kind of website you get.

We get it. Trying to choose between two good options can be tough. To make your decision easier, here's a summary of the pros and cons of HubSpot CMS vs WordPress.

Benefits of HubSpot CMS 

The main benefit of HubSpot CMS is its integrated platform. HubSpot is built so that you could create an entire website—including design, content, features, manage CRM and marketing—all from the same platform. This means everything works in concert and synergizes with each other. Not only is this easier, but it also enables you to make changes and add content quickly, without needing to continually tinker with different elements. Additionally, since it provides an enterprise-level platform, you don’t have to worry about scalability as your business grows. HubSpot partner agencies such as dJolt offer A-Z support in building HubSpot websites in less than 2 weeks. Also, we bring great experience in migrating existing CMS websites from Wix/WordPress/Webflow to HubSpot at lower cost than than others.

See: Steps to migrate from WordPress to HubSpot CMS

Benefits of WordPress 

WordPress is an open-source platform, and its popularity means it’s got a huge following of developers and fans who help create themes and plugins, adding a lot to the design and feature capabilities. If you’re looking for a platform to do something unique with your site, WordPress is a good place to start.


At the end of the day, it all comes down to what you’re looking for in a website platform. If you like the idea of a fully integrated website built on an enterprise-level platform, then HubSpot CMS is the way to go. Having said that, whatever direction you decide to take, we wish you luck! If you would like to know how HubSpot is different from other CMS platforms, follow the link.