Marketers are spending time to create valuable content and nurture leads. This information must be shared at the right time in order to drive engagement. HubSpot's Marketing automation workflows allow marketers to trigger emails to leads based on criteria such as form submissions, page views, last email engagement and more. In this blog, we present you the essential HubSpot workflows that every business must try for nurturing leads.
Hubspot is one of the most powerful marketing tools for businesses planning to scale their marketing activities. The tool offers several features for marketers to automate repetitive tasks, maintain efficiency and personalize buying experience for leads and customers. For instance, the tool helps marketing and sales personnel to understand several factors such as engagement of leads with the website, content views and intel collected from them and automatically personalize the journey buyers take.