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Marketing Automation is not just about turning on a switch and walking away. It's a long term investment that requires a lot of time and dedication to ensure that you're getting the most out of your investment. That's why it's crucial to enlist the right professionals who are familiar with automating your marketing. Since my years specializing in automating my companies' marketing, I've continued to grow as an expert in this space. Over the last year, I've been increasingly recognized as a leader in automated marketing and have been featured in many industry publications. In this article, I discuss about the 10 key elements that should be considered when planning for marketing automation.

Marketers spend a lot of time in creating valuable content and in nurturing leads with workflows. This information must be shared at the right time in order to drive engagement. HubSpot's lead nurturing workflow automation allow marketers to trigger emails to leads based on criteria such as form submissions, page views, last email engagement and more. In this blog, we present you the essential lead nurturing workflows that every business must try in HubSpot.

HubSpot is one of the most powerful marketing tools for businesses planning to scale their marketing activities. The tool offers several features for marketers to automate repetitive tasks, maintain efficiency and personalize buying experience for leads and customers. For instance, the tool helps marketing and sales personnel to understand several factors such as engagement of leads with the website, content views and intel collected from them and automatically personalize the journey buyers take.