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Around the end of 2020, Google released Google Analytics 4 (GA4), an improved version of web analytics platform to replace its previous version of Universal Analytics. Companies have time till July 1, 2023 to switch to GA4, and Google plans to deprecate Universal Analytics after July 1, 2023.

These days businesses need to have an appealing website to properly present their products to their customers. It's the first step toward building a strong brand presence.  

HubSpot is an excellent platform for marketing, sales, and customer support teams looking to streamline their operations. However, with the scaling of your business, you might find it difficult to get a clear picture of all your marketing campaigns, as they might be spread across numerous platforms.  

You'll need a comprehensive overview of how all of your marketing campaigns, projects, and resources function before making any Inbound marketing strategy and decisions. This is where HubSpot Reporting becomes the perfect solution for this type of scenario.  

It doesn't matter whether you're a startup or a full-fledged organization, having a competent CMS platform is always necessary for your business. As they are the ones that will give shape to your day-to-day business operations.  

A/B testing plays an essential role in improving your conversion rates. It's the only method to determine if your current landing page is up to the mark. 

Having a wide range of designing options and mobile-optimized website templates, Squarespace is a perfect CMS for startups and large corporates looking to scale their websites and digital activities. 

Businesses investing in HubSpot platform believe that as soon as they invest in HubSpot CRM, revenue from marketing and sales activities will grow automatically. If you have a similar perception, let me inform you that it does not work way.  

HubSpot's Sales platform is divided into tiers of progressively comprehensive capabilities to enable your sales team to thrive at a cost that works for business. However, you have to be sure that you are ready to take your business to the next phase. 

With the onset of digitalization, the demands and expectations of our online consumers have reached new heights. Nowadays customers only prefer solutions that are personalized to their taste and can be accessible 24*7. If you have scaled to a certain extent, you might be having a hard time dealing with all your customers' requests. If you are out of options, then it's high time to try out HubSpot service hub for managing your customer support.