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Inbound Marketing is cost effective and outperforms every time when compared with Outbound Marketing. Some companies rely entirely on Outbound Marketing. Some companies rely mainly on Inbound. However, it is important for companies to combine Outbound and Inbound Marketing as buyers do not always flock to your solutions and brand.

Email marketing activities are only as good as their email lists. Every time you neglect cleaning your contact lists, you are placing your email sender reputation at risk. If your team is like most, there is room for improvement in your ability to gain better open rates and convert prospects with these email marketing best practices. In this article, we discuss two ways to maintain your email sending reputation which will help boost your email marketing strategy.

Google Ads, the most popular advertising platform, connects you with people looking for what you have to offer. Since its launch, the platform has evolved rapidly and introduced several features to better display your ads to your customers. Yesterday, Google has taken another step to make search ads easier for businesses like yours to reach the right customers. Starting in two weeks, Phrase match will expand to cover broad match modifiers since both the matching types cover a lot of same use Cases. Google anticipates the global rollout to be completed by June, and from July, you will no longer be able to create new broad match modifier keywords.  

Now more than ever, brands need to establish powerful emotional bonds. COVID has affected our emotional connection to the brands we use and consumers have been using this unprecedented time to begin new brand relationships and find ways to build bonds with brands. Are you doing everything possible to build intimate brand relationships with customers?

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. These ad campaigns help digital marketers either to promote company's products and services, create brand awareness or nurture leads in the buying process. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.

HubSpot is one of the most powerful marketing tools for businesses planning to scale their marketing activities. The tool offers several features for marketers to automate repetitive tasks, maintain efficiency and personalize buying experience for leads and customers. For instance, the tool helps marketing and sales personnel to understand several factors such as engagement of leads with the website, content views and intel collected from them and automatically personalize the journey buyers take.

Digitalization has drastically changed the way we consume and experience the content. With over two billion internet users, the ocean of opportunities for content creators is endless. Written content brings SEO ranking and traffic. Visual content makes things more appealing. Interactive content promotes socialization, and Live content allows a two-way conversation with the audience. Every day millions of videos, blogs, vlogs, etc. are published online. Higher the volume of content, the shorter the attention span. That is why content needs to be the core of every digital transformation strategy; to make an impression that stands out.