Importance of content in the ever growing digital world

Digitalization has drastically changed the way we consume and experience the content. With over two billion internet users, the ocean of opportunities for content creators is endless. Written content brings SEO ranking and traffic. Visual content makes things more appealing. Interactive content promotes socialization, and Live content allows a two-way conversation with the audience. Every day millions of videos, blogs, vlogs, etc. are published online. Higher the volume of content, the shorter the attention span. That is why content needs to be the core of every digital transformation strategy; to make an impression that stands out.

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