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We all know that email marketing has been around for a while, but many of us realise just how much the platform has progressed over the years. With so many new features in place and a digital transformation that is shaping how we interact with our customers, it’s time to get back up to speed on email marketing strategies.

In this post you will find effective email marketing tips to create memorable emails and increase your chances of conversion by utilizing tools such as personalization, segmentation and automation.

Buyer Personas are a semi-fictional representation of your customers that help you understand your customers better and effectively plan your key messaging and inbound marketing activities.

In this article, you’ll learn how you can use website traffic analysis to develop buyer personas.

In today’s world, competition is everywhere. There is so much saturation in almost every field that competing and striving to be on top is everyone’s primary motive. Being ahead in the competition does not mean bringing someone down using some malicious means, in fact, you can follow the rules and perform activities better than your competitors to outperform them.

If there’s one thing all bloggers have in common, it’s a desire for readers. Whether you’re posting about vegan recipes, B2B businesses or horseback riding, you want someone to care about what you have to say. So, how can you drive more traffic? What are the best ways to bring new readers to you?

In the current SEO landscape, if you’re not utilizing strategic link building services to drive traffic, then you’re leaving money on the table. Things are constantly growing and changing and as such, it’s more important than ever, that entrepreneurs understand how to develop high quality and quantity links via a comprehensive link building campaign. Our guide will take you by the hand and lead you through the steps that you need to know, to set up a link building campaign.   It’ll help for us to start by defining Link building and analyzing how Search Engines Use them.

Depending on which marketer you talk to, pay-per-click (PPC) advertising is either the devil or an integral part of a company’s marketing mix. True defenders of inbound marketing will beat their chests and say that focusing on organic traffic is the best way to go, while others will point to the competitive landscape and proven ROI of well managed PPC campaigns.

Does your WordPress Blog get precious little traffic? Do you want to create one but need to make sure you do it correctly? Blogs don't just go up overnight; you have to invest time and energy into it. In this article will be found suggestions to get you going.

Marketers spend a lot of time in creating valuable content and in nurturing leads with workflows. This information must be shared at the right time in order to drive engagement. HubSpot's lead nurturing workflow automation allow marketers to trigger emails to leads based on criteria such as form submissions, page views, last email engagement and more. In this blog, we present you the essential lead nurturing workflows that every business must try in HubSpot.

These days, any business serious about becoming successful has to have a solid webinar marketing strategy. Webinars are a great way to educate target audiences about your product/service, convert registrations into leads and customers and build relationships with them. In order to reap these benefits, you need the right tools. But where do you begin? How do you sync contacts between lead capturing forms and webinar tools? How do you trigger reminder/confirmation emails at the right time? In this article, we discuss how you can integrate HubSpot and Zoom to market your webinar effectively.

With a down-turned economy and few jobs available, many people are going online to begin a home business. A major part of a successful online business, though, is web design. Read on and find some professional web design tips that you can take and use to help your business succeed.